在数字化与全球化迅猛发展的今天，传统文化遗产如何以现代方式被“看见”、被“体验”、被“传承”，成为我们面临的重要命题。 本展览展示的是《服务设计与体验经济在敦煌旅游可持续发展中的应用研究》项目中组织的系列设计成果。活动邀请了来自文化创意、旅游管理、用户体验等多个领域的参与者，围绕敦煌特色的文化符号、场景空间与游客行为，共同探索可持续、可体验、可传播的旅游服务方案。 工作坊采用服务设计思维方法，经过“观察—洞察—共创—原型—测试”等流程，产出了一系列富有地域文化感的旅游服务原型、交互体验策划与游客参与模型。本展览即是这些阶段性成果的集中呈现。 观众将在此看到从敦煌壁画意象到丝路文化场景，从游客服务旅程地图到沉浸式体验原型的一系列视觉与体验设计成果。我们期待这些创新探索不仅助力敦煌文旅的高质量发展，也为文化遗产地的现代传播提供新的可能。 In an era of rapid digital and global transformation, a critical question arises: How can ancient cultural heritage be experienced, reinterpreted, and sustained in modern contexts? This exhibition presents the outcomes of a series of service design workshops conducted as part of the doctoral research titled “Service Design and Experience Economy for Sustainable Tourism Development in Dunhuang.” The workshops brought together participants from cultural industries, tourism management, and user experience design. Using a co-creative approach grounded in service design thinking, participants explored how Dunhuang’s cultural symbols, site-specific environments, and visitor behaviors could inspire more sustainable and engaging tourism service innovations. Through structured stages—Observation, Insight, Ideation, Prototyping, and Testing—the workshops produced immersive service prototypes, visitor journey maps, and experiential concepts rooted in the cultural depth of Dunhuang. This exhibition showcases these outputs, ranging from Mogao mural-inspired design sketches, to Silk Road narrative experiences, to interactive visitor prototypes. We hope these collaborative efforts not only contribute to Dunhuang’s cultural tourism transformation, but also open up new paradigms for engaging with heritage through modern design and experience economies.